For participating artists

The
guidelines

01

Display

Where your work lives at Adda.

  • Main display: three wooden retail shelves to the right of the billing counter hold art at a viewing angle. Pieces can also lean against the wall — a favourite nook when billing gets busy.
  • Hang work on the left and right using a strong rope and clothespins. There's a spot right of the wash basin where rope can be strung.
  • Trees and branches work beautifully for small pieces hung like buntings.
  • Entry area: 2–3 easels, one or two near the entrance signalling an event. This can be a large, statement piece.
02

Protection & Mounting

Keep the work safe in a food-and-coffee space.

  • It's generally safe — people rarely touch work with food hands — but covering pieces in plastic is recommended.
  • Works on paper should be mounted if displayed vertically or standing.
03

Pricing

Clarity reduces stress for everyone.

  • Have a price strategy and keep prices visible.
  • A pricing sheet or labels on pieces and a handy GPay QR print make purchases effortless.
04

Promos

How the word goes out.

  • The WhatsApp image poster is posted on the Broadcast group a few days before the event.
  • On Saturday it's reposted as a reminder; on Friday it's sent to individual community groups.
  • Invite your friends — and feel free to share beyond Malhar.
05

Timings

Adda's Sunday rhythm.

  • Adda is open 7:00–10:30 AM and 4:00–7:30 PM.
  • Set-up can start at 6:30 AM or earlier. It takes about 30 minutes if you've planned what goes where — visiting the location beforehand helps a lot.
  • Artists stay around to interact, receive feedback, and connect with visitors.
06

Things to bring

A handy kit.

  • Strings / rope to hang pieces, and clothes pins to secure them.
  • Double-sided or brown tape to fix the rope; easels and pin-up boards if needed.
  • Artist write-ups, and newspaper to clean the shelves.
07

Curation

Every edition tells one story.

  • Each edition has a curator, who sets a theme for that show and selects the works that fit it.
  • Submissions aren't simply first-come, first-shown — a piece may be held for a future edition where it fits better.
  • This keeps the narrative on the wall cohesive for visitors, rather than a random mix.

Before the show

What to send us for your write-up

This is what goes onto your artist card and into the promos.

Contact

Full name, phone, Malhar community (optional)

Portrait

A picture of you, the artist

Bio

An A4-page bio in your own voice

Works on display

Image, title, date, medium and size for each piece

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